We envision a world without gender bias, where communities thrive when the contributions of women are fully realized.
We believe that gender equality benefits everyone - not just women economically but also their families; and socially when women and men are free to choose career and life paths with equal opportunities; as well as through public policy when everyones' rights, safety and health are protected by the Constitution regardless of gender.
Our mission is to close the gender gap, one transaction at a time.
We believe that there is power in doing business with women. By supporting the growth and success of Women-Owned Businesses, consumers can help to accelerate job creation and advancement opportunities for women. As more women advance to decision-making positions they help to enact equal pay, implement gender fair policies and hire more diverse teams FASTER.
Women-Owned Businesses are grossly underfunded, limiting their capacity to grow.
Women receive less than 4% of the $700 billion in available capital - not because their businesses aren't sound; not because they don't generate enough revenue; and not because they don't have the skills that their competitors have. WOBs face gender bias at investment firms, as well as, at financial and lending institutions, because there are few women in decision-making positions and that's not changing anytime soon. Without this funding, the challenges WOBs face include: having smaller marketing budgets to reach consumers; less resources to acquire or hire to fill knowledge gaps; and require extra hours to research and meet with the funders that do invest or lend to women.
equallet is an ecosystem that connects female founders, conscious consumers and social impact investors to level the economic playing field for women.
We have designed a mobile responsive site, community-focused events and data-driven programs to support the growth and success of Women-Owned Businesses.