About Equality

Mission   Problem   Solution  Goals      



We envision a world without gender bias, where communities thrive when the contributions of women are fully realized.

We believe that gender equality benefits everyone - not just women economically but also their families; and socially when women and men are free to choose career and life paths with equal opportunities; as well as through public policy when everyones' rights, safety and health are protected by the Constitution regardless of gender.



Our mission is to close the gender gap, one transaction at a time.

We believe that there is power in doing business with women. By supporting the growth and success of Women-Owned Businesses, consumers can help to accelerate job creation and advancement opportunities for women. As more women advance to decision-making positions they help to enact equal pay, implement gender fair policies and hire more diverse teams FASTER.




Women-Owned Businesses are grossly underfunded, limiting their capacity to grow.

Women receive less than 4% of the $700 billion in available capital - not because their businesses aren't sound; not because they don't generate enough revenue; and not because they don't have the skills that their competitors have. WOBs face gender bias at investment firms, as well as, at financial and lending institutions, because there are few women in decision-making positions and that's not changing anytime soon. Without this funding, the challenges WOBs face include: having smaller marketing budgets to reach consumers; less resources to acquire or hire to fill knowledge gaps; and require extra hours to research and meet with the funders that do invest or lend to women.



equallet is an ecosystem that connects female founders, conscious consumers and social impact investors to level the economic playing field for women.  

We have designed a mobile responsive site, community-focused events and data-driven programs to support the growth and success of Women-Owned Businesses.


Search Platform

Local Search Platform 
equallet.com is a local search platform of verified Women-Owned Businesses with ratings & reviews, photos, social feeds, map-enabled, and details about the business, the owner and their products or services . 
Community Events

Community Events
equallet hosts tailored workshops and social hours to educate and engage the community as well as co-host partner events like shows and conferences to deliver year round opportunities to support women.
Partnership Programs

Partnership Programs
Using data science, we connect Women-Owned Businesses with their ideal partners - whether that be strategic, co-founder, corporate or funding - to accelerate their growth and success.



Accelerate the path to gender equality to reach 50/50 by 2030.

At the current rate, we won't achieve gender equality until 2095. As far as we're concerned, that's 65 years too late. 


Equal opportunity

Equal Opportunity
Increase the revenue share for WOBs
from 10% to 50% of the $11+ trillion 
consumer spend by giving consumers
a choice and wobs a spotlight to shine.
Equal pay

Equal Pay 
Increase the avgerage pay rate from $.81
every $1 a man makes at Woman-Owned
 Business by providing wobs resources
and access to capital to scale.

Equal leadership

Equal Leadership
Increase the number of female CEOs & 
Board-members from 3 % to 50% across
industries by connecting industry leaders
with a pipeline of women candidates.